OCEAN SPRAY
Campaign
Oceanspray x Ghostbusters
Scope
Key Visuals Identity
Ocean Spray's collaboration with Ghostbusters created a memorable and unexpected marketing moment, blending the brand's classic cranberry juice with the iconic paranormal franchise. The campaign centered around the release of a limited-edition "Slimeroni" cranberry juice, capitalizing on the slime motif from the Ghostbusters universe. This playful partnership aimed to attract a broader, younger audience while still appealing to the brand's established consumer base, effectively leveraging nostalgia and pop culture to generate buzz and social media engagement.
1ST ROUND
2ND ROUND
3RD ROUND
FINAL ROUND
ADAPTATION
MADAME WEB
CROSSOVER
Campaign
Oceanspray x Madame Web
Scope
Key Visuals Identity
(UNAPPROVED)
The collaboration between Ocean Spray and Madame Web is a surprising but intriguing partnership. Ocean Spray, a brand known for its cranberry-based beverages, has teamed up with the upcoming superhero film to create a limited-edition line of cranberry-flavored energy drinks. This collaboration is a smart move for both brands, as it allows Ocean Spray to tap into the excitement surrounding the film's release, while also introducing Madame Web to a wider audience. The partnership is also a good fit, as both brands are known for their focus on innovation and pushing boundaries.
BRAND
INTRODUCTION
Campaign
Monthly Visuals
Scope
Motion Design
