WASHINGTON APPLE
Campaign
Monthly Visuals
Scope
Graphic Design
Motion Design
With their signature crispness and sweet flavor, Washington Apples is making a bold, yet friendly, entrance into the Vietnamese market. Aiming to be a premium, yet accessible, choice for the middle-wage consumer, these apples are building a strong presence in Vietnam's vibrant fruit scene.
APPLE WEEK
Campaign
Apple Week
Scope
Key Visuals Identity
Digital Adaptation
The "Washington Apple Week" campaign is a promotional event likely aimed at increasing awareness and consumption of Washington apples in Vietnam. It highlights the quality and goodness of these apples, emphasizing their origin and encouraging culinary engagement through a cooking competition format. The "Grown With Goodness 2024" tagline suggests a focus on the natural and healthy aspects of the product.
KEY VISUALS
DRAFTS
ADAPTATION
LUNAR NEW YEAR
TET 2025
Campaign
Lunar New Year 2025
Scope
Key Visuals Identity
Illustration
Gift box Design
Digital Adaptation
